In Digital Marketing, always expect the unexpected. You must simultaneously innovate, adapt, and stay relevant. There is never a dull moment, even though it means company owners have to keep up with everything and learn even more about the industry. In other words, the position of every website owner is a balancing act.
So, how should you keep everything on track?
As 2022 draws to a close, search engine optimization-the key to ranking first on Google-remains the same. This year, there are some new rules to follow in order to win the game and dominate the SERPs. Due to the nature of this marketing strategy, understanding how eCommerce SEO trends operate and evolve requires being familiar with the most recent technological developments. This is an issue, though, if you’re also attempting to manage your business or maintain track of your marketing initiatives.
Does SEO Have a Place in E-Commerce?
The fact that SEO trends alter does not automatically render the method obsolete. In reality, SEO forms the basis of all attempts at digital marketing for eCommerce. It is because Google has changed the search engine algorithms to better match user intent and get rid of spammy, useless strategies. Thus, you cannot carve your SEO strategy in stone. You need to critically assess existing techniques and adjust with them as needed to optimize the potential for search engine ranking.
Here, in this blog, we have the top 10 SEO trends for 2022 that will improve website exposure and conversion rates:
1. Attend to Page Speed and Technical SEO
Make sure that your eCommerce website is user-friendly with zero technical issues. It is because otherwise, that can create disruption when being recognized and ranked by SERP. So, perfecting technical SEO is essential by focusing on these two factors:
Page Speed:
Your online store will rank higher the faster your website loads. Why? A smooth user experience offered by quick web pages encourages users to spend more time perusing the information on your website. On the other hand, if a web page loads slowly, visitors get irritated and leave, which lowers the average page duration and raises the bounce rate. The ultimate objective is always to have pages that load quickly on all devices—ideally in under two seconds!
Core Vitals:
Core Web Vitals (CWV) is a set of three measures that rate a user’s experience loading a website. These were launched by Google in 2020 and are recognized ranking factors that affect SEO. The three interaction measures that makeup Core Web Vitals are the greatest contentful paint, the initial input delay, and the cumulative layout shift. Simply put, Google evaluates how rapidly page content loads, how quickly a browser can process user input while loading a web page, and how stable the material is while it loads in a browser.
In a nutshell, it’s comparable to a “page experience” score, which is Google’s method of assessing the overall UX value of your web pages. In 2022, one of the most important aspects of SEO will be to increase the Core Web Vitals of your website by streamlining third-party script page load time, leveling loading, and streamlining server loading times.
2. Introduce FAQs Section
According to a recent study of 2.5 million search queries, Google’s “People also ask” feature currently returns information for about 48.6% of inquiries. Due to its prominent placement at the top of the SERP, everybody wants their content rating to be included in this sought-after SERP feature.
In order to get there, you must address frequently asked questions in your material. Use a keyword research tool or the SERPs to uncover long-tail query keywords that relate to your audience. After that, provide in-depth solutions to the questions in your H2s, H3s, and H4s or incorporate a FAQ section.
3. Focus on Mobile Friendly Pages
Pay attention to the fact that the sales in an eCommerce website are mostly driven by mobile users. It is because shoppers use their smartphones and tablets more frequently. In actuality, 79% of smartphone users completed an internet transaction over the past six months.
A mobile-friendly website is optimized to function on all platforms. It ensures that users enjoy themselves whether they purchase on a desktop or a mobile device. If you are an online retailer and not putting up a real, purposeful effort to enhance the mobile shopping experience, you might run into the danger of slipping far behind your rivals.
4. Give way to Video Content
Incorporating video content into your approach is one of the most important SEO trends for 2022–2023. It might assist you in demonstrating your merchandise to your visitors in a better manner. Even if videos are not among the most affordable content types, they are unquestionably more entertaining and have a higher return on investment.
According to Wyzowl, 83% of companies believe that video content can bring them favorable returns on investment. Basically, videos provide the ability to produce adaptable content. It allows marketers to give their prospects a true impression of the product because videos are simple to consume. Further, it also allows them to save time by skipping the process of drafting lengthy material.
5. Know more about Passage Ranking
On February 10th, 2021, Google released the passage ranking upgrade, originally for US English SERPs exclusively. Eventually, it became available worldwide. It was introduced because long-form material can be ranked effectively using Google’s page ranking change. It would provide users with more relevant results as Google analyzes information to establish its context.
Now as passage ranking is overriding the concept of Keyword ranking, you need to focus on actions. Do a thorough examination of your target audience first. Think about your audience and what they are seeking, as well as why they are looking for it. Don’t skimp on the originality or quality of the content. It is because every change Google makes aims to improve consumers’ search results. You can include Long-tail keywords when constructing headings. They are quite essential for Google to grasp the context of the content.
6. Enable the Voice Search feature
Voice search has become increasingly popular over the last year. About 58% of customers are finding local companies using it and 71% of consumers say that they prefer to use voice search over typing. The numbers of this eCommerce SEO trend are quite persuasive, aren’t it?
Customers that utilize voice search typically employ 29 words, usually long-tail terms. You should focus on improving highlighted snippets and knowledge graphs as Google mainly depends on them to respond to voice queries. You may draw voice search users to your eCommerce site by having a good domain rating and optimizing it for local searches.
7. Improve Overall User Experience
It’s simple to become preoccupied with appearing highly in Google search results that you neglect to give clients the finest possible purchasing experience. We advise our clients to conduct a user experience audit (UX audit) on a regular basis. It will help you to identify under-optimized parts of their eCommerce businesses that hinder conversions.
You may improve alignment across your eCommerce business and website users by conducting frequent audits. For sites that have already been up for some time, a UX audit is similar to a health check. You may use it to evaluate current user flows and find issues or bottlenecks that stop potential consumers from executing the required action.
8. Optimize your Existing Content
It can be difficult to keep up with the constantly changing nature of content marketing. It particularly becomes tricky since search engines are built to locate and prioritize relevant and new information. This clearly means that older articles will gradually lose traffic and rank. So, what’s the formula to keep things up to the mark?
Thankfully, you don’t need to create the wheel from scratch. A lot of the stuff you already have may be updated and renewed. In addition to saving time over starting from scratch, this improves your chance of ranking well in search results.
9. Focus on Site Security
Irrespective of the SEO for eCommerce trends currently in place, website security is a need. For the eCommerce sector, cybercrime is a constant problem that costs firms millions of dollars. Fraudulent transactions and identity theft damage client confidence and, in certain situations, force a company’s permanent liquidation.
Cybercriminals may be thwarted by getting an SSL certificate, selecting secure payment methods, and utilizing anti-malware software. Credibility and trust are greatly increased when you can demonstrate that you’ve taken all reasonable precautions to secure your company’s and your customer’s data.
10. Create a Strong Brand Image
Building a great online presence is distinct from developing a memorable brand, albeit the latter does the former some good. Strong brands produce quality, offer exceptional customer service, and tell compelling stories. Branding includes the complete tailored experience people have with your companies, going beyond visual design and advertising.
Developing an interesting website, knowing your target demographic, and using a digital marketing plan all contribute to building a powerful brand. Given the complexity of creating a strong online brand, a lot of eCommerce companies work with professional ecommerce seo services company to help them target the correct audience and communicate the right message.
Conclusion
These top SEO trends for 2022–2023 might help you frame your plan for positioning your eCommerce website at the top of search results in the upcoming years. Your focus should be on providing the searchers with pertinent information, regardless of whether your objective is to raise organic CTR or produce more research-based material. Also remember, you have to Write for people, not machines!
