It is no secret that your business website design plays a crucial role in highlighting your online presence as it is the platform where your target audience gets to know about your products and services. Apart from this, your corporate website is one of the major sources for online business sales. Therefore, you should design it by keeping in mind what your prospects like or dislike.
A survey conducted by Adobe revealed that around 38 per cent of people mentioned that they will most likely not visit a website if its layout or content is unattractive. This means that you should pay sufficient attention to your website design as it can either make or break your business.
Besides this, your website is the place where you can showcase your Unique Selling Point (USP) or any other certifications or awards that can make your business look more credible. However, a poor website design would stop you from doing so.
Are you wondering how to ensure an effective website design that can result in skyrocketing sales for your business in 2024? Don’t worry, we have got you covered! We have curated a list of 7 essential tips suggested by experts that can help take your website design game to the next level:
Tip #1 Optimize Your Website Speed
According to past studies, your website speed is crucial as it impacts different factors, including the bounce rate, lead conversion ratio, and user satisfaction rate. For this reason, you should optimize your website speed as a slow website might turn your customers away.
The image below shows how it takes your visitors just three seconds to leave your website.
Are you too struggling due to the website speed? Here are a few tips and tricks for ensuring a faster website:
- Always choose a reliable and effective website hosting company.
- Enable caching as it improves site performance by storing data.
- Optimize your website visuals.
- Minify CSS, HTML, and JavaScript.
- Reduce the number of redirects.
- Leverage a good content distribution or deliver network (CDN).
- Get rid of outdated content and website pages.
Also Read: Trendy Ways SEO Can Be Used In 2024
Tip #2 Ensure Seamless Website Navigation
Once you’ve optimized your website’s speed, the next step is to ensure that it has smooth and streamlined navigation. This is because if your visitors won’t be able to find the desired information, they would probably switch to other competing websites, thus increasing your bounce rate. So, while designing your website, you should make simple and smooth navigation one of your top priorities.
However, people often find a website’s navigation challenging. But don’t worry; here are a handful of ways that can help you make sure that your website design is seamless:
- One of the best practices is to link your company’s logo to the home page; this prevents your visitors from getting lost as they can click the logo and land back from where they started.
- Always ensure consistent navigation throughout your corporate website.
- The links on your website should be comprehensive enough so that the visitors know where they are heading.
- According to website design experts, it is best to place the navigation bar on the top of each webpage to prevent visitors from getting lost.
If you want more information for improving your website navigation, here is an ultimate guide regarding how to optimize the website navigation menu for improved engagement.
Tip #3 Make Sure Your Website Design is Mobile Friendly
According to a study conducted by Web Fx, around 74 per cent of users prefer revisiting mobile-friendly websites. Due to the ever-increasing usage of smartphones, it is quite evident that a large percentage of your intended audience leverages their smartphones to visit your website.
The image below shows that mobile users have outnumbered desktop users, thereby making mobile optimization an essential element of an effective website design.
All in all, it is crucial to remember that making your website mobile optimized isn’t a piece of cake, especially if you’re a newbie. So, here are some simple yet amazing ways that can help you ensure a mobile-friendly website design:
- Always keep your website design simple and clean.
- Don’t fill your website with any flash animations, as they deter mobile users from visiting your website.
- Try to use larger fonts as reading content on a smaller screen can be problematic for some of your audience.
- One of the best practices is to test the website regularly to avoid any glitches.
- Make sure that you place larger buttons on your website for improved readability.
Tip #4 Ensure Unique and Eye-Catching Call-to-Action Buttons
If you are an expert marketing professional, you would know that Call-to-Action (CTA) buttons are among the most fundamental elements of your website design.
Research conducted by HubSpot Marketing identified that personalized CTA buttons can boost your company sales and conversion ratios up to 202 percent. This is because, once your audience has viewed your products, the next thing that they search for is a CTA button, as it helps them decide what next.
For this reason, you should place CTA buttons where your prospects can spot them easily, thereby resulting in improved conversions.
Are you still thinking about how to ensure compelling CTA buttons on your website for improved engagement and skyrocketing sales? We have listed some amazing, expert tips for your help:
- Always keep the text on your CTA buttons short, simple, and sweet.
- You can also use time-related phrases, such as ‘Register Today’ or ‘Sign Up Now,’ as this helps create a sense of urgency.
- Experts suggest using bright colors for buttons, like orange or green, to grab the audience’s attention and make the button stand out.
Tip #5 Use Attractive, Engaging, and Relevant Visuals
We all know that relevant visuals, like gifts, videos, and images in the website content, allow you to effectively deliver your message and grab the audience’s attention. Apart from this, if used the right way, visuals let you tell your brand story effectively, thereby improving your overall brand image.
Still not convinced why you should pay extra attention to visuals when designing your business website? Here are a few known visual marketing stats for making you believe that visuals are one of the most crucial web design elements:
- Digital Apeel conducted a survey which identified that 75 percent of visitors form their opinions regarding a website based on its aesthetics.
- Another survey conducted by Venngage discovered that around 68 percent of marketers think that visual content is essential or very important for their marketing strategies.
- In one of its recent reports, Cisco mentioned that 80 percent of all the internet traffic will be video by the year 2021.
So, if you want to ensure an effective website design in 2024, you should definitely add compelling yet relevant visuals to your website’s content.
We have listed down some of the best practices that can help you in using visuals in your web design the perfect way:
- Add pictures of humans on your website to draw attention, but don’t use stock photos as they don’t look original.
- Always point at important things, like the CTA (Call-to-Action) buttons with an arrow, for drawing attention towards important elements.
- Unlock the power of video content.
- Avoid using dull or blur images because they might turn your visitors away altogether or give out a negative impression of your business.
Tip #6 Ensure a Clutter-Free Website Design
It is no surprise that in the digital age of today, a major portion of your sales comes from online sources, like your corporate website. For this reason, it is best to ensure a clutter-free and clean website design. Wondering why? Think about it! Would you prefer visiting simple, informative websites or the ones that are filled with pop-up ads and flash animations? Obviously, the former ones, right? This is because websites that are overloaded with content deter the audience from finding what they are looking for.
Are you wondering how to make your website clutter-free for enticing your audience? We have curated a few simple yet amazing tricks for your help:
- Don’t forget the golden rule, i.e., ‘less is more.’ So, you should remove all the unnecessary elements, like links, images, etc., from your website.
- Always ensure a clear and defined hierarchy for your website design as it helps the visitors find the information they are looking for.
- Try not to experiment with too many colors or font types, as they cause distraction.
- Make sure that you’re the content is placed logically on your website.
Tip #7 Get a Professional and High-Quality Logo Designed
It is no secret that your company’s logo serves as your business’s face and is the center point that reveals your brand identity. Besides this, a well-designed logo sets your business apart from the competition and encourages brand loyalty among the target audience.
Nevertheless, it is critical to note that a poorly made logo won’t add charm to your website design. Instead, it might give out a negative impression regarding your brand image and business. For this reason, if you want a logo for your business which reflects your brand image, you should consider hiring a reputable and professional logo design company that can create a unique yet high-quality logo design for your business.
The Final Words
Congratulations, you’ve made it till the end! Now that you have studied the best practices for optimizing your website design, you should remember that you can’t excel at it overnight. Instead, an effective website design requires patience, creativity, and many experiments for figuring out what is working for your intended audience and what is not.
