Perhaps it’s never occurred to you that Search Engine Optimization can be an ideal tool to improve your brand loyalty. Somewhat, it’d be entirely naive to blame it much on yourself. Ideally, SEO is best known for helping boost site visits by ranking websites higher on the SERPs. And although that’s the universally known purpose, it still plays a massive part in improving brand loyalty. In this regard, all SEO forms, including local, on-page, and off-page SEO, feature in. The more credible your brand appears, the faster it’d be at winning loyal customers entrusted to your services. But, how will SEO improve your brand loyalty?
Updating web content
Content is king, but fresh content is the game-changer for stamping credibility. No site visitor would feel graced by an obsolete site rotting with old content. Pretty sure the search engines would have a hearty laugh at your site as well, and most definitely, your SERP ranking would drop. Continuously updating your website content would keep the search engines drooling, wanting to index it instantly. And, the longer you stay on your perch in the SERP pages, the more credible your brand will appear. That way, customers will find you more trustable and undoubtedly trade their loyalty.
Local on-page SEO
If you want a more loyal customer pool for your brand, you need to cut your circle and go local. Remember, customers, are likely to engage more when they can access your services in a hand stretch. That’s always the polar opposite of traditional B2B SEO, which focuses on winning site visits on a global scale. Holding on to international customers can be incredibly challenging to come by, and it’ll require a surplus effort to achieve it. Conversely, local customers are more willing to see you thrive and will offer a hand by ingraining into your “loyalty decoy.” Local SEO provides a tradeoff of effort for value, improving your brand loyalty.
Link building associating with authority brands
Link building is a workable strategy that helps your site and brand rank better in search engines. That, in turn, helps you remain visible in organic web search results on the search engines. However, it’s not always apparent, but it appeals to customers when you associate with authority brands in your niche. Keep in mind that building links is one thing and associating your brand with commanding attention is another. For instance, allowing authoritative affiliate sites to link to your site and sell products on your behalf makes your brand appear more credible. That way, you’d be more irresistible, and customers will have no viable option than trading their loyalty to you.
Going off-page with social media
Social media has offered a lucky charm for websites and has become an ideal option to earn colossal site followings. They’re incredibly resourceful in bagging customers as well and are undoubtedly worth a try for your brand. About 72% of people use social media, and a good percentage of them can be your most loyal customers. If your brand is selling products, having a separate social media page can come in handy, allowing you to amass a loyal fan following. Luckily, platforms such as Instagram, Facebook, and Twitter have separate sections secluded for sales. Be sure to tout your brand and stay consistent with guaranteed customer support. Sure enough, you’ll rack up a massive following and resulting brand loyalty.
Introduce loyalty programs
Despite just selling your products and interacting with your first-time customers on different levels, it’d be wise also to tag some loyalty programs along. Your customers would want something exceptional for their loyalty, although they may not shout that out loudly. Most big brands have rolled out loyalty programs that work in their favor. Also, premium loyalty programs are viable techniques to keep hold of your brand’s customers. 70% of respondents in a marketing study suggested that they enrolled in premium loyalty programs. That shows how essential it is to maintain incredible customer and brand loyalty.
Create amazing content
One trick that most influential brands like Forbes use are creating enticing stories and moving blog content that captures attention at a glance. It would be best if you had a convincing digital presence, which means putting enough thought into what you give to your customers. Take a look at brands like Airbnb and Soft, which leverage the power of brand-driven storytelling. As a result, they rack up a massive following and win over their customers’ zeal, which offers the company an extra ounce of energy to keep hold of them. Perhaps they may come crumbling down if they change this strategy, but at the moment, it’s working miracles, and nothing needs changing. Valuable content will glue your customers to your brand, and it’s what will hold the fabric together.
Invest in your brand
No customer would want to engage a lacklustre brand that offers little or no excitement. Of course, as a cost-cutting measure, you’d undoubtedly choose to work with a low to intermediate quality brand designer – given their high service costs. But what if you’re making a colossal mistake, perhaps shooting yourself on the toes? That could be entirely possible. Low quality and visually repulsive brands drive away potential loyal customers, and to keep hold of them; you need to promise quality.
A website made for the sake of it, with poor graphics and design layout, won’t help either. Therefore, go the extra mile and cough out your available resources to work with a proficient web and brand designer. That way, winning over loyal customers would be a piece of cake.
Conclusion
Winning over customers and keeping loyal ones isn’t an easy feat. However, that doesn’t make it unachievable either. Luckily, Search Engine Optimization presents an ideal way to rank better on the SERPs and a leeway to earn massive brand loyalty. However, it’d help if you’re smart with it, channelling its marketing potential into making it a lucky charm for retaining a loyal following. Always harness the power of local SEO, phase in functional loyal programs, link-build, and stick your leg out into social media. Above all, invest in a viable website for credibility and keep feeding your loyal customers with valuable content and offers. That way, holding onto them won’t be an uphill task.
