If you haven’t gotten the memo, Amazon announced the Amazon Giveaway scheme’s retirement way back in October 2019. The precise reasons for discontinuing Amazon Giveaways aren’t crystal clear, but we think it’s probably because it wasn’t performing to expectations.
Giveaways are an excellent way to increase exposure-particularly when combined with off-Amazon promotions. The Amazon giveaway had distinct advantages. It was easy to set up, with Amazon doing much of the leg work such as entry set up, prize fulfillment, winner notification, and tax reporting. However, it had its drawbacks in that it wasn’t optimal for building long-term relationships with your customers. Plus, most of the website traffic was going directly to Amazon’s website.
In this article, we’ll be discussing more on why you shouldn’t worry about Amazon Giveaway’s discontinuation. We’ll also list excellent alternatives you can follow to accomplish any online seller’s goal: A promotion strategy that builds brand awareness and drives sales.
Why Run A Giveaway?
Creating a converting marketing funnel takes a lot of creativity and time. Running competitions and prizes is one way to get the wheel spinning by creating enthusiasm and making your existing customer base feel important. Competitions also help boost your brand’s image to customers, wherever they may be on the funnel. It’s difficult to cut through the noise of other businesses and demonstrate to customers that your store is worth visiting, which is why a giveaway might be what you need to pique people’s curiosity in your product and transform them into loyal customers.
Since sharing a post is a routine part of the process, creating a contest should help improve your brand’s popularity. As a result, there is greater visibility and an incentive to offer something of value to customers who may not have heard of your brand before. On average and after each campaign, businesses saw a 34% rise in the number of followers online. It’s entirely likely that you’ll see the same outcome-or even better.
Alternatives Marketing Strategies to the Amazon Giveaway
For brands that are new to Amazon and social media marketing, getting your conversions running may seem quite daunting. However if you’re persistent enough, there are several ways to drive traffic to your site. While creating interactive events like giveaways is a sound strategy, you mustn’t forget about optimizing your listing. We have some nifty Amazon Suspension tips for you, so make sure to check them out!
First and foremost, interact with viewers. Utilize social media channels to produce engaging content-such as images and videos-representing your brand’s values and aesthetics. Do you want your brand to be seen as witty, sincere, friendly, no-nonsense, etc.? How you present your products online determines the quality of attention your business attracts.
Have a call to action if you want to market a product and direct customers to your goods and listings. People who press the CTA on your social media posts that link directly to your website or Amazon store are more likely to have higher buying intent, saving you money on useless impressions that don’t convert. Just ask Hubspot-they saw a 121% increase in conversion rates in their business blogs by placing anchor-text CTAs on their posts.
It would be much easier to direct your social network to your listing or website if you first connect and communicate with them on social media. In certain situations, customers must first engage with your brand before considering buying from you.
Here are some sound marketing alternatives to the Amazon Giveaway that you can utilize to take your brand to the next level:
Run giveaways on your social media channels
There are multitudes of opportunities to facilitate giveaways outside the Amazon Giveaways program. Instead of using Amazon’s program, you should promote content or a giveaway on your social media networks. This technique requires more preparation on your part since you are in charge of handling the giveaway from start to finish, but it is a pretty low-effort endeavor that can be a perfect way to increase your exposure.
Consider collaborating with an influencer to increase the exposure of the social media giveaway. The influencer’s job is to get the word out about your promotion on their social media. At the same time, you cross-promote on yours, increasing the exposure of your giveaway and attracting thousands of new potential consumers to your company. You can monitor on-Amazon metrics, including traffic, page views, and sales created by this off-Amazon giveaway thanks to the Amazon Attribution Program. These monitoring metrics help you to assess the success of your Amazon giveaways.
Advantage of Using An Online Giveaway Tool for Your Store
While doing an online giveaway by yourself is possible, it can become quite complicated and stressful to manage. Using online Giveaway tools like Woorise drastically reduces the stress of organizing these events. Woorise allows you to make a free online giveaway and even has a WordPress plugin-handy for sellers hosting an eCommerce store on WordPress.
Woorise Advantages:
- Campaigns and the Woorise App interface are completely mobile-compatible.
- Media widgets for your Facebook profile, Instagram, YouTube, Twitter, Pinterest, and more are included in the drag-and-drop creator.
- Choose from a range of colors for your online contest, reveal or cover features, and upload your photos.
- Support for several languages.
- Geotargeting allows you to build campaigns exclusive to users, depending on their position.
- You may use conditional logic to display or mask form fields, whole pages, social activities, or submit email updates.
- Tracking data is simple to comprehend.
- Choose random winners with a single press.
- Tools for detecting fraud maintain the integrity of the contest.
A free plan is affordable, and a Grow plan begins at $55 per month. With a tool like Woorise, you have the opportunity to establish an email list quickly, and a means to contact your customers for future promotions-a feature you wouldn’t have gotten from the old Amazon Giveaway program.
Don’t Forget About Amazon Coupons!
Everyone has access to Amazon coupons. They appear in search results, product information sites, and other areas. These coupons, including circular coupons, must be “clipped” to be applied to the order.
The main limitation of these vouchers is that they cannot be saved until a later date. You can use them after you have clipped them. The coupons will be valid before they expire, so you will need to reclip them if you do not use them right away.
When you make coupons available to your customers, it costs your company money. Any time a voucher is redeemed, sellers pay about $0.60. When attempting to market your goods, you must consider this expense. The benefit of Amazon sales is that they are simple to map. All you need to do is to generate personalized promo codes for your promotions and plan them to monitor their progress.
When Should You Use Amazon Coupons?
Your store inventory is likely to contain a mix of performing products and under-performing ones. Here comes the dilemma of whether you should use coupons on your top-performing products or if you should use them to give your under-performing products a chance. Fortunately, it’s feasible to apply your Amazon coupons to everything.
Sure, you might be taking a hit on your margin by offering coupons, but rest assured you’re not going to lose a penny more on your profits. One should not overlook the psychological effect a coupon has on your customers. When customers browse through your listings, sometimes all it takes for them to move on with a purchase is the little savings that a green coupon badge pertains to. It won’t matter if your product is performing or not.
How to Use Amazon Coupons?
To equip your listings with coupons, click the advertising tab on your seller central account and select the “Coupons” option. Afterward, Amazon allows you to input the SKUs or ASINS of the products you want to involve in your coupon program.
As a seller, you can have two forms of coupons on Amazon:
- Coupons that provide consumers with a fixed percentage of their order.
- Coupons that provide consumers with a fixed dollar sum off their order.
Sellers can put a discount anywhere between 5-80%off a product’s lowest price. Sellers can set a discounted price on an item between 5-80% off its lowest price. Aside from that, coupons are reasonably adaptable: you can personalize each one by deciding how much you want to save, how much you want to pay, and when you want it to expire. If you’ve allowed a coupon in your account, a button will appear below the selling price of your purchase, enabling consumers to claim the discount. The button will be green for Prime members. Coupons will be illuminated with an orange ribbon for users who search your website via the Amazon Coupons landing page.
Amazon Live: Make Your Customers Do the Marketing!
Brands can create live streams using the Amazon Live Creator application to help customers discover your brand, see your goods in action, and boost sales. Use the Livestream to showcase product capabilities and deliver exclusive in-stream discounts to customers.
Amazon-produced live streams allow you to highlight your items inside themed live streams that appear prominently across Amazon. This will help you meet more people on crucial shopping days like Black Friday, Cyber Monday, and Prime Day, as well as seasonal holidays like Thanksgiving and Christmas. To further improve your experience on the Amazon platform, we highly suggest your participation in Amazon’s proprietary Protection Program.
When to Use Amazon Live
One of the most significant advantages of using Amazon Live is that it costs nothing! Yes, promoting in front of thousands of prospective customers on Amazon is free. It should be noted that, as previously said, you would also need to be brand-licensed, which could incur additional costs. You should utilize this in-house marketing tool if you’re looking to drive traffic to your products using exclusive, live promotions that only viewers can participate in. This spurs repeated visits to your shows while creating an urgency for customers to make an impulse buy. You should include Live in your marketing strategy as a way to engage actively with your audience. This accelerates on-the-spot relationships that can be highly beneficial to your business’s long-term success.
How to Use Amazon Live
Begin with Amazon Live by getting the Amazon Live Creator application. The software is designed for iPhones, but it can also be found on iPads. Android users may not have access to this software. You can download this app for free, and there are no costs associated with live streaming. App Store users can get the Amazon Live Creator app for free. Amazon brand retailers, Amazon distributors, and Amazon influencers can also use the Amazon Live Creator app. Use your Seller Central account credentials when logging into the app.
You can live stream using just the Amazon Live app, or if you have the necessary equipment, you can use an external camera with your broadcast tools for improved video quality and power.
It is advantageous to have more than one team member install the software. It allows for multiple simultaneous log-ins because you can have one person on camera while another watches and responds to the conversation when you go live.
Conclusion
Amazon Giveaways are no longer available, but the choices for low-cost Amazon seller marketing tools are plentiful. One important takeaway from all this is that the Amazon market is constantly changing, and we must always be ready to adapt at any moment. Amazon Coupons, Amazon Live, and harnessing online tools for giveaway promotions are a few ways you can boost a brand’s online presence and conversions. Social media, in particular, is a potent tool that requires expertise in whatever channel you may choose, whether it be Facebook, Instagram, Twitter, or any other platform.
Although these are all sound marketing techniques, running promotions through multiple channels can be a challenging feat. Sometimes, you even run into the risk of an Amazon suspension due to misrepresentation or promoting a product that shouldn’t be on the platform in the first place. To help you grow and avoid penalties, we highly recommend outsourcing some of these tasks to more capable and ready hands. Reach out to an Amazon professional, let them help you market your products effectively, and focus on growing your business!
