For all those beginners who are keen to create an article for promotion that has a high impact on search engines they can read this. Of course the professionals who have their fundamentals in place can overlook this piece as they are already ahead of the game. For those budding article writers who are keen to hone their skills in the SEO industry and are eager to learn how to create a well optimized article they can go about it in the following manner.
There are diverse methods of implementing SEO methods. Probably the most popular of them all is to integrate SEO techniques within articles. The benefits of doing this are immense and this can lead to a phenomenal rise in online traffic to any website. Obviously every article writer aspires to create content that brings in online traffic in droves as that is a principal element for the success of any online business. Before you get all gung ho to go ahead and incorporate this you first need to understand what SEO writing is about and you need to get all the fundamentals in place to have it work efficiently.
SEO writing is itself mainly about having a thorough knowledge of the current trend of high quality keywords and key phrases that are in use. This trend keeps changing periodically so you have to be updated about the latest words and this can be done through the use of free SEO tools which will help you to compile a list of words that are popular with online users. After all you need to zero in on an audience that would be interested in the services and products that your business has on offer. The more selective you are in the use of keywords in the content including the title, the better are the chances for a successful conversion.
Once you have all the relevant information together you need to fit the pieces into place something like a jigsaw puzzle. The primary task is to develop a clear concept of what you will be offering to your users in terms of services or products. Then you have to select the appropriate keywords which would be relevant to the site along with supporting syntax. You are now ready to begin the creation of the content and can create the first draft of the matter you want to post at your site. You need to remember, the article and content should revolve around the products and services that you are offering customers and should have useful information for visitors to your site. This will not only develop an interest in them about what you have on offer but they will also gather valuable information.
Here Anthony Constantinou Describes Pros and Cons of website content
When it comes to a website a key element which decides if it is going to be a hit or a miss with online users is its content. It reflects the company’s image, its abilities and its overall attitude towards prospective clients. With the latest Google updates and search engine algorithms getting smarter by the day the standards to be maintained by a website in terms of content is getting more stringent by the day. To have a decent standing in the SERPs an online business has to ensure that it offers nothing short of top quality content to its users as only then will the site and its web pages be indexed. It is literally survival of the fittest and either you adhere to the rules or are eliminated from the rat race. Now every single aspect of a site from its design, optimization and content right down to its hosting impact a business. Of this content is king as the adage goes because it influences rankings, online traffic, visibility and overall profitability of a website. It can make or break any online business and some of the do’s and don’ts for website content are as follows:
- Be unique: When creating content you need to be innovative and try to break the mould instead of churning out the same old stereotyped material. You need to have an individualized presentation style that sets you apart from the competition.
- Presentation style: Remember it is how you present your content that attracts or drives away traffic. Do not use a hackneyed style of writing and make it more engaging by using different types of fonts, bullets and headings. The content should be easily legible and with the appropriate links which make it easy to navigate.
- Knowledgeable: The time span of visitors staying at a website is very short and they have a tendency to navigate through the web pages and move on. As time is a critical factor they need to have content that is valuable and relevant to them. The matter must be concise and presented in an easy and natural flow which will engage their attention and leave them wanting more. The content needs to be well formatted and visually appealing.
- Add videos: Looking at a drab plain web page is a major turn off for most, so ensure to add images and videos where they could be integrated effectively. This will make a site more interesting for users.
- Original and updated: When a website is created it is vital to update content on a regular basis. Online visitors prefer sites that carry original and current content. If any promo offers are displayed ensure to remove it promptly once the period expires or it sends across a negative message to users that the site is not updated regularly. Besides search engines rank sites higher which have regular updates.
Don’ts of content:
- Never plagiarize content as search engines will impose stiff penalties or might even delist a site. Besides users do not fancy subpar content that lacks originality.
- Be sparing in the use of keywords and only use them as per Google guidelines. Any excess use will be considered as spam by search engines besides being discarded by users as being overtly promotional. Excessive use of keywords will be counter-productive.
- Avoid the use of ambiguous or obscure content as it will only lead to disinterest among visitors. Do not use a direct sales pitch and only mention personal experiences and preferences. Be subtle in your manner of a sales pitch.
A good way to get these measures implemented successfully is to engage the services of a professional content writer who has the requisite skills and experience to execute the task effectively.
Also Read: What are the latest trends in global Cloud Computing technology?
