You want to do an online marketing campaign that’s cost-effective, easy, and fun. You may think that viral video is the way to go. After all, who’d say no to being in a viral video? Funnily enough, it seems the best viral video campaigns are the ones that started as jokes. When done right, viral video marketing can be a great way to get your business further noticed. But what’s the secret behind these funny high-quality viral marketing videos which became wildly successful?
A viral video marketing campaign is an effective step to promote your new business or product. If you want to attract more eyes, this is the right place to start. This simple guide will tell you how to create a funny viral video marketing campaign. So without waiting ahead, let’s get started!
6 tips to create a funny viral video marketing campaign
Viral videos have become a popular marketing tactic for companies big and small. They’re perfect for getting attention, and some of them are just flat-out funny. However, creating a funny viral video isn’t something you can do in a day. It requires strategic planning, creativity, and, yes, a little bit of luck. Here are 5 tips for creating a viral video:
1. Define your objective
Before you do anything else, you need to determine what you want to achieve with your video campaign. Ask yourself why you’re creating videos? What is the goal of each piece of content you produce? Do you want to engage customers, attract prospects or build awareness for your brand? Once you have a defined objective, you can start working on your marketing strategies.
2. Know your audience
You can’t use the same video to market to every demographic, but you can still nail down categories. Do your research online — What’s trending? What makes people click on links? What are they sharing? What’s driving the conversation? Get specific, and you’ll be able to pinpoint what your target audience is looking for. Knowing your audience will certainly help you to create content targeting them and, eventually, bring them to you.
3. Know your brand and its aesthetic
Know your brand, know your message, and know what questions you want to answer with this video. You don’t want to create something that looks good but doesn’t make sense — that won’t go viral. Furthermore, keep your brand’s aesthetic in mind while creating content for its marketing campaign, helping create brand awareness crucial for brand growth and expansion.
4. Develop a genuine concept and make it short and sweet
Create a funny script. Choose a topic that is relevant to your business and has scope for humouring your audience. Write down a list of ideas, and choose the one that has the most potential. Outline your script and add as many funny details as possible. Remember that your video should be short, so make it no longer than 60 seconds long. A creative video marketing campaign is always a great way to promote your brand without spending the earth. However, never sacrifice quality for brevity. The most successful videos don’t play fast and lose out on the truth to fill time; they know better than that, and so should you!
5. Use an online video editor to create quality content
The best way to create engaging video content is to use an online video editor. There are many different online video editors that you can use. A good video editor can edit videos, add music and captions, and create slideshows, all in one place. It should also be able to optimise videos according to different social media platforms so that your content is shareable across different platforms.
6. Don’t be afraid to be funny and produce engaging content.
People love funny videos, so don’t be afraid to take a humorous approach. The success of a video marketing campaign hinges on creativity and the ability to make your viewers laugh. Henceforth, always try to make the video fun, interesting, or funny, as people are much more likely to share funny videos than any other type of video. Furthermore, do not hesitate from experimenting and always hop onto the latest fads on social media. It will ensure that your brand keeps up with the ever-changing digital landscape, thus increasing the chances of your video campaigns going viral.
How do viral video marketing campaigns help your brand, and how to create one?
Video is a great way to take your marketing campaign to the next level. It’s an effective strategy for engaging customers, attracting prospects, and sharing your message in an easily digestible format. In fact, many companies are moving away from traditional text-based blogs and opting for videos instead. Furthermore, a viral video campaign can help you to reach a wide audience, gain more social media followers, get more email subscribers and ultimately increase conversion rates.
However, with thousands of websites and billions of users, there are countless ways to share videos online. But you can’t just post any video hoping for success. You have to create a viral video that not only spreads across the web like wildfire but achieves your business goals, ensuring that your video doesn’t go viral in a negative way.
However, if you want to be successful with video marketing you need to create content that gets shared across multiple channels. It can be tricky because making a video viral requires more than just luck. It requires a thoughtful strategy that includes:
- Creating content that makes people laugh, think or feel something
- Distributing content using multiple social networks
- Building relationships with other influencers in your industry
- Implementing this strategy consistently over time
- Adjusting the marketing campaign over time to fulfil customer demand
Wrapping up
When we think of video marketing, we usually associate it with promotional videos or explainer videos. While these types of videos do have a lot of value in themselves, the promotion and marketing possibilities for funny viral videos are just as beneficial to your brand. After all, laughter is one of the easiest ways to get someone’s attention.
Funny viral videos are great for building brand awareness and showing off your personality as a brand. They also give you great opportunities to come up with creative content that will engage your viewers. We hope these 6 tips will surely help you create the next viral video marketing campaign for your business.
