Progressive Web App: How This Blend App & Web Will Make Impact?

Progressive Web App: How this fusion of mobile app and web is going to be the game-changer?

For several years the web experience and the app experience continued to evolve and embrace innovations. At last, they came closer than ever before, thanks to Progressive Web Apps (PWA). We have something offering a little bit of web and a lot of native app experience for the first time. No wonder it became popular instantly, and businesses across the niches are adopting PWAs.

How PWAs became so inevitable for web and mobile app users? The fundamental value proposition of the web is the flexibility of access without committing to an installation. The web is also the inexhaustible source of content and resources of all types from any niche. But apps are more of solutions coming with a neat user experience for the smartphone users that loyal users and customers of a brand find rather useful to stay in touch.

What about having something else without losing the advantages of both web and mobile apps? Well, that’s what PWAs are about.

Progressive Web App
Progressive Web App

Understanding the Benefits of Progressive Web Apps (PWA)

As of now, we could at least unveil the key value proposition of this key fusion technology called PWA. Now let us explain these advantages further.

Reduced Development Cost

The platform-specific constraints and requirements are the single most important stumbling blocks that increase development cost and time for the app developers. To be more precise, building a native mobile app for both Android and iOS involves two separate projects involving considerable development costs.

In contrast, a Progressive Web Application (PWA) with no dependency on any specific platform can provide relief. You need to build one PWA that runs across multiple platforms while still providing a native app-like look, feel, and user experience. This helps startups to deliver a native user experience on various platforms at a much lesser cost.

SEO Benefits

Despite offering mobile apps like user interface and user experience, PWAs are websites per excellence. Thanks to their fast-loading speed, they are more preferred by the search engine algorithms for ranking. Improved performance of the PWAs also helps decrease the bounce rate and ensures better engagement. As search engine ranking is more influenced by the loading speed and mobile user experience these days, PWAs enjoy an edge over the traditional web.

Also Read: 5 Trendy Ways SEO Can Be Used In 2021

Awesome Outreach

Progressive Web Apps allows accessing it on any device through browsers. On top of that, PWA links can be saved with an icon on the Home Screen and can be accessed anytime without needing to type the link. This helps in reaching out to more audiences than with traditional websites and so-called mobile apps requiring installation.

No App Downloads

Just look at the oppressive competition in any app marketplaces accommodating thousands of apps, and almost every niche is competed by hundreds of apps. If we are to believe statistics and published figures, the vast majority of apps still do not make enough revenue to sustain as a business. This is simply because most app users prefer downloading an app only after establishing a loyal relationship. On the other hand, app download involves considerable effort, time, data usage, and device storage.

In contrast, PWAs without needing dedicated download can run across devices and platforms just through web browsers. By maintaining this non-committed nature, PWAs ensure greater flexibility while ensuring optimum accessibility through Home Screen icons.

Push Notification

Push Notifications is a key feature of mobile apps that helps businesses directly communicate with individual users. Push messages also play a great role in improving click-through-rates. It is considered to be a great marketing weapon for digital brands with a mobile app.

While Push Notifications were only a mobile app feature until a few years ago, thanks to PWAs, they are available for the websites. Despite opening through the browser, PWAs can offer several mobile device-specific functions such as the Push Notifications. Thanks to PWAs even websites now can target specific audiences and boost business conversions by using push notifications.

Look and Feel Like Mobile Apps

As all recent statistics reveal, the vast majority of purchases from leading e-commerce stores and business transactions are now carried out by using mobile apps instead of traditional websites or web stores. While mobile commerce apps and business apps replace traditional web stores and business websites, not all businesses can compete with leading apps because of higher development costs. This is where PWAs come as a great solution.

Progressive Web App (PWA), offering apps like the look, feel and usability attributes while still being websites, actually combines both worlds’ best. It offers a similar look and feels to a native app and closer integration with device features while still performing as regular websites opened through browsers.

Also Read: What do users expect from an app?

Optimum Security

To enhance security features for the websites, we all know that Google used secure protocols, a search engine ranking parameter, and directed websites to switch from HTTP to HTTPS. This compulsory and must-have security protocol enacted by none other than Google made the web less prone to security vulnerabilities than the mobile apps where security measures are still less than standardized and under-optimized.

To execute on the browsers in a secure and search engine friendly manner, all Progressive Web App invariably use the HTTPS protocol and thus delivers a secure web experience to the end-users and the business brands representing the website. This comes as an added advantage as you can be completely free from security concerns by using PWAs.

Conclusion

All these advantages say that PWA as a technology is here to stay and prosper. This robust, user-focused, innovative fusion of web and mobile apps brought many solutions that many aspiring app and web projects were looking forward to all these years. PWA simplified the digital branding by fusing app user experience with the web in more than one way.

Also Read: Best Photo Viewer App for Windows 10 in 2021

About the Matthew Lopez

Matthew Lopez is a web geek and tech blogger, He's primarily interested in latest gadget, online software review, and share latest tech news.

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