Video Content Management Systems: Do you use videos of any kind for any purpose in your organization?
If not, you should start using them right away.
Video content is all the craze these days. By 2022, 82% of all content that is created and shared will be video. Be marketing, product education, eLearning, corporate training, or standalone business models, no organization can imagine itself functioning without videos in one or the other forms.
People love relevant content, they have all the time to consume it, and if it’s a video –they are more likely to consume at free will.
So, how do you create, host, share, and manage your videos? Do you use an enterprise video content management system, video CMS?
What is an enterprise video content management system?
Enterprise video CMS are software solutions (SaaS or on-premise) that help enterprises, businesses, organizations, and brands manage their video content for both internal and external use. A typical video CMS intends on managing and facilitating the delivery of videos in one-to-one, one-to-many, live, and on-demand modes.
Videos are no more limited to entertainment and personal use. Today, businesses of all kinds rely on videos for-
- Online conferencing
- Live streaming events
- Digital Marketing
- Product education
- On-demand training
- Online collaboration
Take Cisco for instance. The company employs over 40% of its workforce outside of the US. Last year, they saved over $250 million by minimizing traveling and encouraging online collaborations via video content management systems.
Are you too thinking about using one at your organization? Which video CMS is right for your cause?
Top 5 video CMS for enterprises of all size
I have prepared a list of 5 different video content management systems that you may consider based on your requirements.
Microsoft 365 Video
Microsoft Office 365 suite is one of the most popular enterprise business solutions in the market. Its office 365 video is popularly known among the enterprises for exception video sharing and streaming experience. Be it corporate training videos, online meetings, or cross-team collaboration, the Office 365 video suite is the right kind of tool to establish a central channel of communication, collaboration, and training within an organization. It can be easily integrated with Office 365 suite, One Note, SharePoint, and other Microsoft enterprise tools.
Pros:
- Easy to integrate with other Microsoft enterprise solutions.
- Secure hosting, sharing, training environment.
Cons:
- Lacks mobile apps.
- Integrations are limited to other Microsoft tools only.
IBM Ustream
Owned by IBM, Ustream is an enterprise video CMS-powered with AI and machine learning capabilities. It’s extremely popular for its Watson Captioning feature that uses AI to convert video speech into text, automated subtitles. The platform support hosting and sharing for both live and on-demand videos. The SaaS service hosts over 2 million live streams every month. It can be used as not just a video CMS but also as a content delivery network.
Pros:
- Belongs to a reliable brand name like IBM.
- Highly scalable for needs of all scale.
- One of the best customer service.
Cons:
- Closed captioning support could be improved.
- The user interface could be more friendly and straight forward.
- Need better invoicing automation for content monetization.
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Brightcove
Brightcove is a popular video CMS that not only supports excellent internal workflows, but also allows you to monetize your videos in the easiest ways possible. The platform’s biggest USP is its compliance and integration support with multiple business tools that create a complete ecosystem of enterprise solutions. It can go easily with tools like HubSpot Marketing Hub, Marketo, Hapyak Interactive Video, Sitecore Experience Manager, WordPress, Drupal, Akamai, and Wipster, etc. if you are looking for answers on how to make a website like YouTube for video content management, Brightcove offers even better security and features than YouTube itself.
Pros:
- Allows you to embed your video on other websites and platforms.
- Robust security and access control.
- Support for live and on-demand streaming.
Cons:
- Complex to customize the existing video player on integrated a new one.
- Limited reporting and analytics.
- Not mobile-friendly by default.
Kaltura
Kaltura is an award winning video CMS, built with flexibility and customizability in mind. It provides an open-source online video platform that allows video management, video publication, and video monetization in simple workflows. Companies also use Kaltura for internal knowledge sharing, corporate training, marketing, and collaborations. Also supports bulk uploads, playlist creation, and integration with popular APIs like Akamai, Adap.tv, TubeMogul, Encoding.com, Roku, DoubleClick, Tremor Video, 3 Play Media, WordPress, Drupal, Moodle, Wowza, and Dotsub.
Pros:
- Extended support for third-party APIs.
- Open-source, hence extensively customizable
- Best for eLearning can be used with Canvas LMS, too.
Cons:
- Flash-based KMC is outdated.
- Can improve responsiveness on mobile platforms.
- Audio quality while streaming is not up to the mark.
Panopto
Released in 2007, Panopto has achieved some significant milestones in a short period. The platform was developed especially for business specific needs and online learning through videos. It works not only as a standalone video CMS but also offers content management for YouTube channels. The CMS can be linked directly to your YouTube channel for direct content management. Includes big names like GE, Qualcomm, New York Life, Duke, Stanford, and Oxford in the client portfolio.
Pros:
- Integration with YouTube.
- Can create video courses with dedicated outlines and lectures.
- ability to edit your content on the platform.
- Can export recorded videos.
Cons:
- The video editor needs more work, especially for cutting or trimming a video.
- Works better if integrated with an LMS for more advanced features.
- Lacks the ability to create playlists, and make a portfolio of watching history.
To conclude
The ability to stream videos is the need of the hour. It’s important that organizations not only create and share videos, but they should also manage an organized repository of the videos they create. A competent video CMS offers all these functions in one. You can create, upload, share, store, and organize your video content professionally without relying on manual work.
However, also mark that not all video CMS are suited for all kinds of needs. Some are best for internal training, while others may not support team collaboration, or perhaps more suited for selling videos. So always go through the pros and cons of any video CMs that you are considering. Don’t just read the features but make full use of free trial versions or demo that these CMS providers offer. Only then you can know the best-suited solution for your need. All the best for your enterprise video streaming.
Also Read: Best Photo Viewer App for Windows 10
