In the beginning, as entrepreneurs, something that always comes to mind is how to make a logo for our company or project, since the vast majority of times you start with few resources and hiring a graphic designer you leave it for later.
If you want original and creative logos, the best option is to have a graphic design professional, but if you’re just starting and don’t have resources, this post is going to show you how to make a logo to get out of the way in the first months of your project.
Let check out how something useful for you to start your design.
Tips, Steps, and Features to make a logo.
Clarify ideas and send a briefing to your client or do it for yourself
Before knowing how to make a logo or start making it, you have to be clear about what you want to achieve.
So, if you are a non-design with no design experience, you will never know where to start or how to get the idea of what the person wanted, even know how to clarify your idea. It is very complicated.
So, if you have answered the below questions, then you would know your brand more thoroughly, the design would have been faster, easier, and clearer, and with 3 tests, you would be able to make your unique logos.
It is essential to send or make a previous questionnaire or brief for the logo in which to specify:
- What is your goal?
- Who is your target audience?
- Who are your competitors?
- Isotype, logo, imagotype or isologo?
- Color preference.
- What should be included in the logo, any special symbols or letters?
- What does this logo should convey?
You could ask yourself even more questions, such as font styles, brand values, etc., you can see how important it is to know what you are looking for in the final result.
The advice is that you sit down with a pen and a paper or on your computer and think about what you need to know to get to do that job and be able to make original and creative logos, so you can start creating a brief for yourself.
Take into account the values of your brand.
This is something that you must also consider in the briefing since if you are going to make a logo, you should write down your brand values.
Are you transparent? Is your brand serious and professional? Is your brand of quality?
Take Nike’s logo as an example of great brands that do this very well, either because of their colors, fonts or simplicity.
How to make a logo?
If a company takes the environment into account, an example is often highlighted in the logo by a leaf or a tree or greenish tones.
Define your target audience
Being clear about the people are addressing in your project is essential, so it is a critical question in the briefing to create a logo.
You have to stop and think very well to answer. How many companies have been wrong when determining the Target Audience?
If you have had a blog or a website for a while, the advice is to look at your analytic demographics.
logo design
You can also see their interests from the Audience, Interests to see what they are related to.
It is also helpful to analyze your audience on different social networks before making your audience’s subjective decision.
In the online environment, this will give you an obvious idea ofwho these types of people could be to be as objective as possible in our briefing.
Search ideas
You can be as talented as you wish, but there are times when you get stuck, and there is nothing better than inspiration from searching for ideas.
It is clear that creativity makes a difference, but with ideas, you will give free rein to your imagination, and the results of logo design are different from those you already have in mind.
Later this post will leave you a recommended logo maker.
Make freehand sketches
Even if you think this is old-fashioned, there is no greater inspiration than to take a paper and a pen and start scrawl whatever comes to mind.
Sometimes you do not take this step into account, and you go directly to design on the computer, skipping a great source of inspiration.
One of the advantages of this is that it will be faster for you to discard ideas in a much faster process. And if you can’t draw, scribble.
If freehand drawing is not your strong point, scribble, in your head, you will know the idea you have, so once you move on to graphic design, it will be different from the initial logo sketch.
Select your logo colors well.
Before starting to design, you have to be clear about the colors for logos that you are going to use because depending on them, you will also get different inspirations.
Color is not a simple color. It will communicate what you want to convey. As in the environmental logo, green will convey peace, freshness, and nature according to the brand’s values related to the environment.
Less is more.
It is clear that these are fashions, and now minimalism and simplicity wins by a landslide.
You don’t want to have the most complicated logo in the world because it is more difficult to remember.
Look at most of the world’s successful brands. They follow this process since their logos are usually simple and memorable: Apple, Nike, Chanel, Google, Mercedes, McDonald’s, etc.
Design your logo with DesignEvo.
Once all the steps to make a logo are clear, it is time to work on the design. And if you are new to design, then the user-friendly online tools could be your good assistant.
These tools’ interfaces are intuitive, and at the same time, the operation is so simple and everyone can create a logo in minutes.
For example, DesignEvo is a feasible option to get free logo ideas in which you will find all the styles and shapes you need, from personal logos for web pages to logos for businesses.
You can also search by themes or whatever you want to be able to filter by your style.
Since DesignEvo is a template-driven tool, you can start your logo design by choosing a template, and after that, you can get some personal changes to the templates. When all things are finished, you can download your logo file for free. It is very simple to create the logos, right?
